Digital Summit 2022 held with the focus of Wining the Digital Age
The 9th Digital Summit organized by Bangladesh Brand Forum was held on Saturday, 17th December at Grand Ballroom of La Meridien Hotel, Dhaka- Presented by Meghna Group of Industries, sponsored by Httppool Bangladesh Limited, with the involvement of Adjust and The Daily Star, this year's theme of the Digital Summit was 'Winning the Digital Age'.
This year's Digital Summit consisted of 4 keynote sessions, 4 panel discussions, 2 insight sessions and 1 case study.
The 9th Digital Summit has become one of the occasions for the participation of expert speakers from home and abroad and discussion and exchange of views.
In her welcome address to the summit, Bangladesh Brand Forum Director and Creative Editor, Nazia Andalib Prima said, “The post-Covid reality has exposed us to the true potential of the digital world. So now is the right time to apply the benefits of digital world properly. But no advantage comes without some challenges. So experts will have a major responsibility to address these challenges properly.”
The importance of creativity and strategy in these digitally divided times, the importance of data as an asset in the marketer's work, the imperative of long-term influencer partnerships and the potential of brand marketing in the metaverse became relevant in various discussions of the day-long event.
In the first keynote session discussing privacy, Matthew Brunier said, “Privacy is very important. Because users are aware of this. 64% of users don't trust company paid information about data. Data is critical to a relevant and relevant user experience.”
Mahfuz Siddiqui FRSA, in the first panel discussion said, “For the first time in communication, consumers are in control. It is not possible to maintain compatibility with all platforms currently working and possible in the future. It is therefore important to ensure a platform neutral strategy and manage the platform accordingly.”
Keynote speakers at Digital Summit 2022 were: Kazi Monirul Kabir, Country Director, Httppool Bangladesh Limited; Matthew Brunier, Partner Director, Medium Group by Aleph, Aleph Group, Inc.; Oliver Wilke, Regional Director, South East Asia, Eskimi; and Solaiman Alam, Chief Digital and Strategy Officer, Grameenphone Limited.
Bangladesh Brand Forum launched the Digital Summit in 2014. Through consistent success, Digital Summit has become one of the top platforms for digital marketers in the country. More than 350 professional personalities participated in this year's summit. The main objective of this year's summit was to highlight the challenges of the digital marketing industry through expert discussions and to maintain the momentum of this promising industry through the exchange of experiences, knowledge and ideas.
Other notable speakers present at the summit included: Archana Roach, Global Measurement Lead, Httppool; Vinit V. George, Sales Manager, Adjust; Joshua Adhikari, Regional Growth Manager, South Asia, Eskimi; Munaf Mojeeb Chowdhury, Partner Director, Httppool Bangladesh Limited; Tusnuva Ahmed Tina, Executive Director, Mindshare Bangladesh; Mahfuz Sadiq FRSA, Chief Communications Officer, Vikas Limited; Nazim Farhan Chowdhury, Managing Director, Adcom Limited; Sharmin Rahman, Head of Corporate Brand and Engagement, and Head of Marketing, Grameenphone Limited; Urfi Ahmed, Brands and Communication Director, Banglalink; Ishrak Dhali, Director, Accounts and Servicing, Magneto Digital; Shamim Zaman, Head of Brands and Marketing Communication, Robi Axiata Limited; Sharfuddin Bhuiyan Shyamal, Head of Marketing, Transcom Beverages Limited; Nusrat Jahan, Marketing Director, Reckitt Bangladesh; Tajdin Hassan, Chief Business Officer, The Daily Star; Ariful Bashar, Associate Vice President, Digital Business Lead, Gray Advertising Bangladesh Limited; Lutfi Chowdhury, Co-Founder and Chief Executive Officer, Adfinix; Vaibhav Katch, Senior Partnership Manager, Adjust; Sanjid Hossain, Digital Transformation and Growth Marketing Consultant; Jishan Kingshuk Haque, Changemaker, CXO and Entrepreneur; Risalat Siddiqui, The Man of Steel (Chairman), Analyze Bangladesh Limited; Mukit Ahmed, Head of Brand Marketing and Communications, Banglalink Digital Communications Limited; and Kazi Mohiuddin, Senior General Manager, Brands, Meghna Group of Industries.
Digital Summit 2022 organized by Bangladesh Brand Forum was presented by Meghna Group of Industries, sponsored by Httppool Bangladesh Limited. This year's Summit, organized in association with Adjust and The Daily Star, was co-sponsored by Adfinix and Eskimi. Strategic Partner- Bangladesh Creative Forum; Medium Group by Aleph; Knowledge Partner - Marketing Society of Bangladesh; Technology Partner – Amara Networks Limited, Event Partner – La Meridien Dhaka, PR Partner – Backpage PR.
